“Anyone Can Be a Writer” How This Campaign Killed Facebook, Twitter, and Instagram. TikTok Is Next.

From 25 to 1,700 subscribers a day

It all started with an email

They used text emails

A photo of the original email (blurred address by me)

They used one link

Their landing page was meant to shock.

The email takes people to this landing page.

Their message was simple but powerful

“Just because someone has twenty, forty books published, it doesn’t mean he or she is smarter than the rest. Luckier, perhaps, but not smarter.”

Never put all your eggs in one basket

Takeaway

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Alessandra Horton is a freelance writer and editor rambling about marketing and the web. She is currently taking an indefinite hiatus from Twitter.

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Alessandra Horton

Alessandra Horton

Alessandra Horton is a freelance writer and editor rambling about marketing and the web. She is currently taking an indefinite hiatus from Twitter.

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