Alessandra Horton

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What Are the Hottest Social Media Trends for 2021?

What are the hottest social media trends for 2021? We took a look at which platforms are going to go biggest over the next three years and ranked them from top to bottom.

1 ) Instagram’s WeChat

Instagram will soon be rolling out new features that let users do everything from renting a car to booking a flight on their phone with just one tap, much like the Chinese app, WeChat. This new feature aims to make it easier for people who want to purchase or rent something (hopefully, you). So changes are coming, and they will be significant.

By switching from “social network” to “WeChat Mode”, Instagram will encourage more robust support among your followers. In WeChat, users interact directly with small business owners without relying so much on influencers or ads (which has been the most significant setback for Instagram).

2 ) TikTok is King

Who uses TikTok? Everyone, apparently. Over the past few months, every major celebrity appears to be switching Instagram for TikTok. Miley Cyrus, Will Smith, Jack Black, even Presidents are leaving Facebook’s social media — and for a reason. Growing happens organically and faster on TikTok. Users report a whopping 98% growth rate in a matter of hours, something impossible for Instagram’s algorithm.

3) Live Streaming vs Ads

Twitch, Facebook Sessions, Instagram Live, Youtube Live — you name it. Anything that connects people dominates everyone’s attention. Until now, ads dominated every social network, which unsurprisingly, pushed people away. But online marketers should take notice: Live Streaming has successfully integrated ads on Asia unlike anything we have seen here on the West, and they are coming to the second half of 2021.

People simply want more live events.

In a way, Timeline Live, taps into this. Facebook has been trying to get more people to share with their friends and followers while doing things in real life. This new feature, timeline live, allows users to broadcast live videos of their activities. An important feature of Timeline Live is that these videos will be saved on users’ accounts for up to 24 hours, pretty much like Instagram’s Stories are. This could become a handy tool for businesses or politicians looking to be seen and heard online.

4) Twitter is dead — Long live Twitter.

Yes, social media necromancy is a thing.

And Twitter, while struggling lately, still has some good uses for the right companies. For example, they can use Twitter to reach potential influencers and figure out what they are talking about to better understand their audience. The company also recently changed their algorithm so that posts from brands and regular people would be sorted into separate columns rather than mixed together like they used to be (this helps brands sort of stand out).

Far from dead, Twitter seems to be making a comeback with Revue, a newsletter service aiming to fight Substack’s dominant position among freelance journalists.

Bottom Line

Alessandra Horton is a freelance writer and editor rambling about marketing and the web. She is currently taking an indefinite hiatus from Twitter.